Humans have an innate desire to connect, share information, communicate, and influence others. During interactions, if their experience is positive, they may share that information or do so on request. However, if their experience is negative, they quickly pass their frustration on to others through reviews, blogs, and various channels available to them to express their negative experience. If companies ignore these negative reviews posted, it convinces potential customers about the quality of service. This negative experience has a cascading effect on other customers who, too, had similar experiences. At Web Camelot, we work toward identifying customer interactions to assess your business’s online reputation and work towards improving them.